No longer ‘probably the best beer in the world’

Carlsberg’s world-famous beer will now be marketed under the slogan “That calls for a Carlsberg.” The company is also changing its visual image, expanding its distribution channels and introducing new packaging on its products for more than 140 markets globally.

This is all done in an effort to give consumers the impression of an even more attractive and distinctive beer.

The company’s objective with the new campaign is to double sales revenue by 2015.

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